A Financial Study Of Qatar Airways Tourism Essay

A Financial Study Of Qatar Airways Tourism Essay Qatar airlines which ranked amongst one of the best airline in the Gulf States lacking behind Emirates airways has been known to occupy second fiddle. The company recently has launched series of bold steps to re-position it from a second choice airline company to the number one competing head to head with the emirates in the business class segment of the market. Some of the activities include aggressive not only in its growth strategies, but in building its reputation and brand awareness. It places the highest priority on providing customers with the best service and unique accommodations and types of service provided. To do this, it has formed alliances with several different organizations to provide improved and unique services. For example, Qatar Airways has signed an agreement with Showtime Arabia and its new 560 satellite television systems. Qatar Airways is the launch customer for the Tailwind 560, and the service offered through the Tailwind 560 makes it the first internatio nal airline to provide passengers with live television across multiple regions. Introduction Today, the involvement of Middle Eastern airlines in extra-regional operations varies, but is already comparably high. Emirates is offering 82% of its seat capacity on extra-regional services. Most other important carriers from the region like Etihad Airways (74%), Qatar Airways (66%) and Gulf Air (54%) also operate more than half of their seats on extra-regional flights (AEA, 2006). Air France (26%) and Lufthansa (23%) show that the share of extra regional offer for European network carriers is considerably less, indicating that these carriers have stronger domestic markets. It has also projected the following for its financial year outlook. Qatar Airways aims for 40% jump in revenues, says CEO Akbar Al Baker. Defying the global financial downturn, Qatar Airways is expecting to record a 40 per cent increase in its revenues in its current financial year ending March 31, 2011 over the last year, according to the Doha-based airlines chief executive officer.We are targeting a 40 per cent increase in revenues for this year, which is slightly over the increase in the airlines capacity of around 30 per cent. Qatar has also come up with balance marketing Mix to as to shift from competitor of Emirates to main player in the airline industry in the Gulf region. The Airline Industry and The Challenges The commercial aviation industry has been characterized by a cyclic nature since its inception. During times of economic prosperity, passenger traffic demand grows and airlines seek to add capacity to meet that demand. Conversely, during economic downturns, airlines respond to decreased travel demand through cancelling flights, grounding or selling aircraft and generally shrinking capacity. By 2005, a new wave of brash exuberance was experienced in the airline industry, and aircraft orders skyrocketed fourfold, year over-year, to record levels of more than 2000 units, split fairly evenly between Airbus and Boeing. (See Fig. 1.) A sizable portion of aircraft buying originated with airlines based in the Gulf Region. Traffic growth in that region of the world was strong, and carriers like Emirates, Etihad and Qatar began placing large aircraft orders, often in duals of one-upmanship at various air-shows such as Paris, Farnborough and Dubai. The airline industry has been bedeviled in the recent times by economic downturn, skyrocketing fuel costs, perceived threat of terrorism, the potential outbreak of the bird flu virus and massive insurance premiums the international airline industry faces an uncertain, deregulation that has hit major industrialized nation airlines and challenging future. North America is second largest of the four regions examined, with 2827 orders, but with over 80% of these orders being placed for narrow-body equipment (generally 100-200 seats), most of which are destined to join the fleets of LCC airlines in the United States, Canada and Mexico. Europe is the third largest region, at over 2600 orders, also heavily weighted dedicated to narrow-body purchases (70%), again to a large extent ordered to increase the fleets of growing LCCs such as EasyJet and Ryanair. The Middle East is the fourth largest region examined, and though aircraft orders number just over 400, a key distinction from the other r egions is that more than 60% of these orders are for twin-aisle widebody (200-400 seats) and Very Large Aircraft (greater than 400 seats, such as the Airbus A380), as shown in Fig. 2. Fig. 1. Aircraft orders of Gulf States: 1995-2007. Source: www.airbus.com, www.boeing.com. Fig. 3. Airbus A380 orders by region. Source: Airline Monitor, November 2007. Situation analysis Company analysis Qatar Airways is the national airline company of Qatar which one of the fastest growing airlines in the world. Since its re-launch in 1997, Qatar Airways has achieved staggering growth in fleet size and passenger numbers. From only four aircraft in 1997, the airline grew to a fleet size of 28 aircraft by the end of 2003 and a milestone 50 by October 2006. Today, the airline operates 68 Boeing and Airbus aircraft. By 2013, the fleet size will almost double to 110 aircraft. Qatar Airways currently has more than 200 aircraft on order worth over US$40 billion for delivery over the next few years (www.linkedin.com). Currently, Qatar Airways has a fleet of 87 aircraft serving 92 destinations worldwide. The company employs more than 15,000 employees across Far East, Middle East, Central Asia, Europe, the Africa, North America, South America and Oceania. Qatar Airways vision is to invest in and maintain, a growing fleet of young and modern aircraft flying to key business and leisure destinations worldwide. Furthermore, companys mission includes safety first, customer focused, culturally aware and financially strong. Moreover Qatar Airways set up its goal which is to be a worlds top airplanes company. Competitors Qatar is strategically located in the Gulf States. It has become one of the business hub and stopover. Its airline industry, has come under increasing competition from competitors such as Emirates, Etihad, Bahrain airlines. Airlines in the Middle East currently account for just 9% of long haul capacity worldwide, but are responsible for about 25% of all global long-haul aircraft deliveries over the next decade (Flanagan, 2006). Dubai-based Emirates Airlines is the largest buyer, with approximately 70% of all new long-haul aircraft orders in the Middle East the airline is planning to more than double its all-wide body fleet capacity by 2012 (Flanagan, 2006). Once all these aircrafts are in use, Emirates Airlines will be the worlds largest long-haul carrier. Other airlines in the region with sizable wide body aircraft orders include Qatar Airways with an order book of about 140 wide-body aircraft and Etihad Airways with about 20 aircrafts pending delivery. Whilst aircraft orders of Gulf carriers represent real fleet expansions, aircraft orders placed by incumbent carriers are mainly used to replace existing capacity (Fig. 1). Overall, aircraft orders by Middle Eastern carriers are valued at 40 billion US D (list prices). Middle Eastern carriers are building their growth strategy on wide-body aircraft that offer expanded range, enhanced passenger comfort, and improved operating economics. These aircrafts will help Middle Eastern carriers to mitigate the likely ongoing slot shortages and congestion problems experienced at some airports. New-generation aircraft are fundamental to the development of long-haul hubs in the Middle East, allowing the carriers to remain competitive by keeping unit costs low (OConnell, 2006). Qatar airways just like other airlines in the Gulf States is part of the government strategy to diversify its revenue base, economies, commerce, tourism and global transport importance. The airline has a rich mission statement which is Excellence in everything we do. According to a survey carried out by Pearce and David (1987) to analyze the mission contents of airline companies, the mission, it showed that Qatars mission statement is one of the best in the world. Amongst 9 points, it has 6 points. Fleet expansion plans of Middle Eastern carriers (as March 2008). Source Journal of Transport Geography 18 (2008) 388-394 Collaborators (worldwide partners, codeshare) Code sharing or codeshare is an aviation business term for the practice of multiple airlines selling space on the same flights, where a seat can be purchased on one airline but is actually operated by a cooperating airline under a different flight number or code. The term code refers to the identifier used in flight schedule, generally the 2-character IATA airline designator code and flight number. Qatar Airways is proud to be codeshare partners with some of the worlds premier airlines such Nippon Airways, Asiana Airlines, BMI, Lufthansa, Malaysia Airlines, Philippine Airlines, US Airways and United Airlines which indicated as Star Alliance. (Qatar.com) Climate Macro environment (PESTLE analysis) PESTLE Analysis which is an acronym of Political, Economic, Social, Technological, Legal, is a tool that aids organization make strategies by helping them to understand the external environment in which they operate now and in the near future. Below is a tabulated External analysis in which Qatar air line operates. Political Looking at both the demand and the supply side of Middle Eastern aviation growth, it becomes clear that the development has both a demand and a supply side impetus to it. The rise of carriers from the region has become possible due to the overall increase in demand for air travel. Additionally, traffic has already been diverted from the established carriers. However, there is also another side to the growth process: Induced demand. This is because of political stability in the Gulf region not only in Qatar. Economic Domestic demand benefits from the topography of the Gulf countries, which favours travelling by air for intra-regional transport. Furthermore, a high per capita income that is still increasing quickly, offers a base for a strong aviation industry. But there are socio-economic constraints, limiting both domestic leisure and business travel potential. Also, wealth is unevenly distributed, with an estimated proportion of 20% to 45% of the population living below the poverty line (AEA, 2006). The United Arab Emirates, Bahrain and Qatar have a combined 5.5 million people which is only about the population of the Philadelphia metropolitan area. With more people living above the poverty line, the airline industry has a bright future. Social UAE lies in the heart of the Middle East (ME) and is one of the worlds fastest growing economies with a per capita income of US$31,000 (IMD, 2005). Worldwide, in 2006, the ME Travel and Tourism economy was ranked number nine in terms of absolute size (US$150 billion) and is expected to grow to US$280 billion by 2020 (WTTC, 2007a; Husain, 2007a). UAE ranks 18th in the world and number one in the Arab world, according to the global tourism competitiveness report by the World Economic Forum (Rahman, 2007a, b). Global Futures and Foresight, a British think tank expects the investment in tourism and infrastructure for the ME to be about US$3 trillion by 2020, with current investments standing at US$1 trillion which is much higher than what is considered current global expenditure (Husain, 2007a). Non-oil revenues contribute 63 percent to the GDP (UAE Interact, 2007a). Abu Dhabi contributes 59 percent to the GDP of UAE (56 percent which is oil dependent). Qatar strategy is to feed from the Dubai market. Technological Delays, cancellations and diversions are the most visible evidence of the effects of these disruptions on the airlines. Generally, each of these results in aircraft and crews being out of position relative to planned itineraries. Passengers are inconvenienced as arrivals are delayed and scheduled connections missed. As a result, an airline may become responsible for the cost of alternate transportation, lodging, food and, if the delay is sufficiently long, a cash payment to compensate the traveler for any inconvenience. Qatar has achieved great technological feat to avoid such delays unless when the flight is at their hub and they are expecting some flights to make do. Legal Qatar airways is a signatory of open skies agreements. Between 1990 and 2003, the United States implemented a series of Open Skies Agreements, providing a unique opportunity to assess the effect that a change in the competition regime has on prices. In our sample, Open Skies Agreements reduce air transport costs by 9% and increase by 7% the share of imports arriving by air. Those results hold for developed and upper-middle-income developing countries but for lower-middle-income and low-income developing countries Open Skies Agreements do not reduce air transport costs. SWOT analysis SWOT analysis helps to explore the internal and external environmental factors affecting Qatar Airways and hence enable us to make strategic decisions (Aaker, 2005). The recommended strategies that would be adopted in this paper would be based on the on the SWOT analysis of the company. SWOT analysis for Qatar Airways STRENGTHS WEAKNESSESS The only 5-star ranked middle eastern airline Over 90 Destinations Worldwide Codeshare partners with most of the worlds premier airlines Qatar Airways profits from the very low charges at its home airport High ticket prices Young airlines which established in 1994 Operation costs is very high due to investments on airport reconstructions and buying high-class aircrafts OPPORTUNITIES THREATS Qatars favorable location for business The new airport is scheduled to be operational from the end of 2011 Qatar holds a major asean and international sporting activities, recently Qatar won bidding to host FIFA World Cup 2022 . Investing on Environmental Studies (first commercial flight with GTL Jet fuel- without particular emissions in 2009) Unstable political environment of neighbourhood countries High risk of terroristic activities Strong neighbouring state competitors (Emirates Airlines, Gulf Air) Qatar Airways has over 200 aircraft pending delivery with the orders worth more than US$40 billion by Boeing. Company objectives Marketing objectives To help drive their expansion in the UK and internationally, Qatar were looking for an opportunity that would deliver the right audience and broad coverage with year round presence. While Qatar and their agency Starcom were looking at various weather opportunities available in the market, we were convinced that the breadth and depth of our offering via the award winning Sky News would make it a clear winner they agreed. The campaign comprised of 5 different viewing platforms allowing Qatar to reach Sky News desirable and affluent audience via multiple touch points. Coverage also included Sky News International, driving the brand into over 70 million homes and 1 million hotel rooms worldwide. The relationship has now spanned over 4 years with a new 2 year extension just agreed. Objectives Grow brand awareness and perception in the UK and internationally Raise awareness of Qatar as a premium 5-star airline Communicate the quality of the Qatar service Increase share of voice against the competition http://www.skymedia.co.uk/Audience-Insight/Case-Studies/qatar-airlines.aspx Financial objectives Qatar Airways aims for 40% jump in revenues, says CEO Akbar Al Baker. Defying the global financial downturn, Qatar Airways is expecting to record a 40 per cent increase in its revenues in its current financial year ending March 31, 2011 over the last year, according to the Doha-based airlines chief executive officer.We are targeting a 40 per cent increase in revenues for this year, which is slightly over the increase in the airlines capacity of around 30 per cent, Akbar Al Baker, told Emirates Business. He added that the airline will experience a similar capacity increase in the following year. Marketing segmentation and target market Geographic Segmentation: Qatar Airways is currently operating in most of the regions of the world. They are presently hoping to expand their routes to include the south pacific routes of Australia and its neighboring countries. Qatar Airways is a dynamic, high service carrier, which utilizes the geographic location of its Middle Eastern hub to link 72 international cities. See the companys website for more information. Target Market Product Differentiation: Akbar Al Baker, Qatar Airways Chief Executive Officer, stated, By offering a variety of entertainment options, we are able to differentiate our passenger service through live entertainment programming while also setting new standards of comfort to ensure we are the airline of choice (Rockwell Collins, 2005, p. 1). Some of the features of differentiation are: Biggest and best business class in the Middle East Interactive Audio, Video on Demand Entertainment System Largest personal TV screens in the Middle East Electronic seat controls In-seat back massage First Middle East airline in First Class with flat beds. Current Marketing Mix (Ansoff product mix 4Ps) Product Strategy using Ansoff product mix: Services is defined as involving one party offering something that is essentially intangible and where the interaction does not result in ownership of anything (Kotler, 2008). Applying Ansoff product grid matrix, it can be said that Qatar airlines is still in market penetration. This is because the airline as was shown in the introductory section of the work, has projected the number of aircraft it wish to buy before 2012. The attributes of a company in growth stage of company life cycle is expansionary qualities. The attributes of market penetration strategy in which Qatar airways are using include: à ¢Ã¢â€š ¬Ã‚ ¢ Maintain or increase the market share of current products this can be achieved by a combination of competitive pricing strategies, advertising, sales promotion and perhaps more resources dedicated to personal selling As part of this growth plan, Qatar Airways will extend its route network to 50 destinations by the end of 2003. It has recently added Manchester and Rome to its increasing route network. It will soon be adding Shanghai, Seoul and Tripoli to its route network. (Airhighways Magazine, 2005, p. 1). à ¢Ã¢â€š ¬Ã‚ ¢ Secure dominance of growth markets. Qatar airlines have been known to dominate the ever busy African- Middle east air routes. The company always has some flights available from any part of Africa to the Gulf States. The topology of the area has encouraged the airline to operate in product penetration strategy of Ansoff product grid. Its sparsely populated area has encouraged travelling by air for intra-regional transport. Furthermore, a high per capita income that is still increasing quickly, offers a base for a strong aviation industry. But there are socio-economic constraints, limiting both domestic leisure and business travel potential. à ¢Ã¢â€š ¬Ã‚ ¢ Increase usage by existing customers for example by introducing loyalty schemes .A market penetration marketing strategy is very much about business as usual. The business is focusing on markets and products it knows well. It is likely to have good information on competitors and on customer needs. It is unlikely, therefore, that this strategy will require much investment in new market research. There is no evidence that Qatar airways is investing on market research because they are not expanding into unknown routes such as Kula-lumpur Sydney route. Pricing Strategy: Going-rate-pricing strategy Presently Qatar airline practice what is called Going-rate-pricing strategy. The market leader in the middle- east airline industry remains Emirates. Qatar charges its fare based on the price of Emirates which is slightly higher. This is because being the market follower, Qatar does not need to disturb the established market dynamism because it might not be able to compete on the same level with Emirates. Comparing the price of Qatar and Emirates, on the same route of Kuala-lumpur (Malaysia) Johannesburg ( South Africa): Price of Qatar Airways on 21st Nov returning on 23rd Dec from Kuala-Lumpur to Johannesburg Price of Emirates on 21st Nov returning on 23rd Dec from Kuala-Lumpur to Johannesburg Promotion Strategy Qatar airlines are not practicing product differentiation but it is practicing promotion differentiation. According to its chief Executive Officer Akbar Al Baker he said that Qatar By offering a variety of entertainment options, we are able to differentiate our passenger service through live entertainment programming while also setting new standards of comfort to ensure we are the airline of choice (Rockwell Collins, 2005, p. 1). Some of their promotion strategies are as listed below and experienced by its passengers are as Biggest and best business class in the Middle East Interactive Audio, Video on Demand Entertainment System Largest personal TV screens in the Middle East Electronic seat controls In-seat back massage First Middle East airline in First Class with flat beds Qatar has engaged the services of Global media industries to help spread the good news. Such TV, Corporate Videos, BBC Campaign to position it as a premium carrier, CNN testimonials from airline staff, Sky News reports as a sponsor of the weather service and Sponsors a travel show through Al-Jazeera. Qatar is a major sponsor of high profile sporting activities such as World Tourism Day, World Travel and Tourism Council Summit, World Economic Forum, Leading International sports events. Qatar airlines was the official sponsor of 15th Asian Games, Doha 2006. The company has come up with a new product called Flying Oryx Newsletter that it distributes to travel agents. The newsletter is also available through its websites. More links could be established to the newsletter through the Internet. The airlines also give away products to passengers that promote the logo of the Burgundy Oryx and Taking you personally, such as watches, computer mouse and hand towels. .Place Strategy: This places a little impact on the business strategy of Qatar. Qatar airways like any other airways have developed a system of getting their ticket. Unlike the normal businesses, whose distribution channel goes from the manufacturer wholesaler-retailer-consumer. The normal business cycle Qatar airline and other airways are from the airline operators to consumers when online booking is done or through traveler agent. Airline operator Airline operator Manufacturer Wholesaler Travelling Agent Consumer Retailer Consumer Consumer Traditional Supply channel Online booking channel Intermediary booking channel Marketing Implementation Budget (short long term projections) Qatar airlines being a government company operates a closed system whereby no one knows their financial projections. But based on Boeings Economic Overview fort the next 20 years, the company predicts an overall economic growth of the international airlines industry will be at 2.9%, the international growth in passenger traffic will be 4.8%, and the largest area of growth will be in cargo at 6.2%. Although the industry will still face highs and lows, which is inherent, the Boeing report says that the long-term outlook is that of positive growth. Part of the factors of positive growth are globalization, increases in international trade, growth of GDP, the liberalizing of regulations in various countries to allow more access and services. World GDP growth is at 2.9% and this is one of the major factors for the growth in the airlines industry. According to that same report, the GDP growth in the Middle East is 3.6%, and growth in the passenger traffic is estimated at 5.5%. Of course, th is growth in higher in regions where the GDP is higher. Other factors affecting increased growth in the Middle East are increasing populations and the belief that oil costs will be sustainable long-term. Integrated Marketing Plan Low cost Qatar airways have the leverage to engage in more competitive prices that what they are offering presently. They should borrow a leave from what Qantas did. Qantas came up with a low cost carrier called JETSTAR. The low cost strategy can compete in the low cost flight category of the airline industry while the parent company keeps their normal standard. Alliances Qatar airways have the brand image to form strategic alliances with many similar airlines where they can get the benefits of economics of scale. This might come in the form choosing one airline company in the continent to form a loop. They might borrow a look from what Singapore airlines deed as shown below. Singapore Airlines Air New Zealand Star Alliance Diners Club Avis Singapore Airlines alliance network; strategic alliance, follower ( Kotler Pg 812, 2008) Reduction of booking agents Commissions and other incentives to sales staff add to the operational cost of the company. These costs either passed on to the customers or absorbed by the organization lowers the margins of the company. The company should come up with a structure of appointing GSA (General Sales Agent) in major cities and towns. They might even pass it to the post office to sale for them since they post office has their fixed cost already running. Web Friendly Site The company should as a matter of urgency design a friendly user web site. Their current web site is not user friendly. They should borrow a cue at Airasia website. Airasia website is fast, user friendly and updates every minutes. This has greatly encouraged customers to use the web more frequently than physical office space thereby limiting people or place contacts to the barest minimum. Conclusion For Middle Eastern players, there are three potential sources of passenger demand. Firstly, domestic demand originating in the Gulf region can add to fill fleets and airports. Secondly, demand can arise from foreign passengers that are bound for Middle Eastern countries may they be leisure or business travelers. And thirdly, stop-over travel that is using the Middle Eastern airports as hubs and that is heading for destinations beyond the Gulf countries can be a source of demand. These factors are favorable to Qatar airlines. However, responding to the growth processes in the Middle East only by cutting costs is an insufficient strategy for the incumbent players. Pricing systems, for example, have been developed in decade-long processes and are difficult to copy. Other important fields and assets for reaction are strategic networks and co-operations, frequent flyer programs and booking systems.

A Taste of American Pie :: Ethnicity Mexican American Essays

A Taste of American Pie Sunday morning. The smell of flour tortillas warming on the kitchen stove would waft all the way to my room. I could hear the radio play scratchy ranchera tunes to which my mother always seemed to know the words. If I lay long enough in bed, my mother would walk in the room and try to wake me up, resorting to singing my name or an old Spanish nursery rhyme if all else failed. Ask me where home is, and I'll tell you just this. This is home. This is me. All I've ever known is Mexican culture. Both of my parents were born in Mexico, and I myself have never lived more than a few hours from the border. I've never known a Christmas without tamales or a September 16 th without celebration. But I am not just Mexican. I am Mexican-American. MÃ ©xico may be home, but America is where I live. I find here in college that I am just beginning to learn what it means to be American. I used to think that I would find that meaning through a sort of duality; anything that was n't Mexican or part of the minority would have to be American. Ironically, the idea of "Americanness" was closer to home. I've come to realize that to be American is to know and share myself. America is a conglomerate of many cultures. As such, it possesses no single, distinct culture. There is no one overarching "American" culture that is independent of all those that make it up. The supposed "melting pot" of peoples is not exactly an accurate portrayal of America. This nation is dotted with cultural enclaves that nurture their own customs and traditions rather than fuse them with others. I, for one, would not give up my Mexican identity to become simply American. I am sure that many would agree that we are all more than American. Each culture, therefore, remains fundamentally unique, never really "melting" into another. To call yourself "American" is to recognize that you are a small, albeit integral, part of a greater phenomenon.

Becky

The government, business, and consumers all have an important role a play in the field of environmental protection. The three components should form an interrelated system in which the government and consumers exert pressure upon businesses to act ethically in environmental matters, and business executives are committed to the issues of sustainable development that forms part of corporate social responsibility.Alan Larson in his remarks on corporate social responsibility addressing the National Policy Association Conference noted that although he believed in profit maximisation as the CEO’s primary objective, â€Å"in a global marketplace where reputation matters deeply, shareholder value depends more than ever on corporate values† (Larson 2001). Thus, corporations cannot be interested in profits as the only priority; instead, they should be interested in the situation on the planet in general.Just as â€Å"sustainable development† is an appropriate measure for s ocial progress, so â€Å"sustainable profits† should become part of the accounting vocabulary indicating that the corporation can â€Å"increase shareholder value by communicating to shareholders, employees, customers, regulators, and the general public how it is practicing environmental stewardship and social consciousness in its operations† (Larson 2001). Thus, business has an independent incentive to act ethically. However, Larson notes, the government can enhance this incentive by offering, for instance, the Award for Corporate Excellence only to environmentally conscious companies.Another way is to include the government regulations into guidelines of state structures, for instance, OECD Guidelines on Multinational Enterprises or guidelines of the World Bank and the International Finance Corporation (IFC). Consumers in the 1980s and later decades became aware of the influence of their purchasing choices upon the environment. Their responsibility to the environment , among other things, was included for discussion at the 1992 Earth Summit in Rio under Agenda 21 (Yu ). Their role in sustainable consumption has to be defined through a range of consumer initiatives.Thus, the three parties can cooperate in enhancing environmental protection. References Larson, A. (2001, June 11). Role of the U. S. Government in Promoting Global Corporate Responsibility. Remarks to the National Policy Association Conference. Retrieved November 25, 2005 from http://www. state. gov/e/rls/rm/2001/3526. htm. Yu, N. (n. d. ). The Green Consumption Movement: The Roles of Government, Business, Academia, NGOs and Consumers. Retrieved November 25, 2005 from http://www. apo-tokyo. org/gp/e_publi/gsc/0315RES_PAPERS. pdf.

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Analyzing Film Trailers and Film Posters Essays - 1367 Words

Analyzing Film Trailers and Film Posters Film posters come in a wide range of styles. Most have appealing pictures or slogans that appeal to a particular audience and some just try to appeal to everyone. They all have something in common. Anchorage and eye catching devices, some even have alliteration. You can find them almost everywhere like cinemas, town centres, bus shelters, on the sides of busses, magazines and on the internet. They are all trying to do one thing, persuade you to spend money on their film. I am going to describe and explain what makes a good film poster and then I shall give an example. I am going to look at the general make-up of film posters. Usually a film†¦show more content†¦If a popular name is used here people are likely to think that the film is good. Below this is the name of the film being advertised in a font and colour that contrasts and stands out from the background. The name of the film has to stand out from a distance so there is no mistaking the name of the film and it is recognisable when going to buy the film or see it at a cinema. At the bottom of the poster in a small print text is the credits of the film. No one can see this section of the poster from a distance and nobody really bothers to read it. These are here for copyright purposes and so that if people wanted they could find out who the director, writer and producer of the film is. At the bottom or in the left hand corner of the poster is the release date of the film being advertised. The poster is usually in colours that stand out from the competition without loosing the theme of the film. E.g. A comedy would not be in dark black colours. The writing on the poster has to stand out in a font and colour that will attract peoples attention. It must be easy to read. I am now going to look at the above issues on a film poster advertising THE BOURNE IDENTITY The main piece of anchorage is a large picture of Matt Damon from the top left corner to half way down the poster to the centre. This is good because many people know what Matt Damn looks like and knowShow MoreRelatedEssay On Social Media Audit929 Words   |  4 PagesApes, and Dunkirk. It also encourages the viewers of this website to become a â€Å"AMC Stubs Member†. The company is placing a lot of promotion to have the general public purchase movie tickets for the summer blockbusters that are mentioned above. When analyzing this business’s mission/vision, AMC Theaters goal is to encourage the consumer to come to the theater to watch movies. 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Sexism Gender and Women - 1187 Words

Since the beginning of human civilization man has looked down on women. With the average role in a womans life is at home mom. But it was not till recently that, that role was look down on. Not all civilizations were treated women with poor conditions. In many ancient civilizations women were basically equal to men besides in Rome, women could not have political power. In Egypt women were equal to men in all ways under the law and could become pharaohs both civilizations treated women better than the world does now in the recent one hundred years. These conditions were better than the ones in the more recent years. Back then women stood home and since then it has become the norm for women to be there. Usually it would be men out working†¦show more content†¦He also has a branded car and a smartphone.† In media men are shown as big and strong, supplier of the family. Commercials still see the world as a patriarchy, mass media, and uses gender stereotypes because, they a re well known to everyone and help the receivers to understand the content of the message. (Wolska). During World War II men were sent to war and women were in charge of maintain things while there were gone. This created an idea where these roles of man working and women at home customary. Women didn’t start seeing any change in their rights until the 1920s with the 19th amendment giving them hope helping out the suffrage movement gave women independence. Fast forward 20 years men are going to war and commercials and ads are different. During World War II women have to start doing the â€Å"manly† jobs women become factory workers. Different advertising being release with the icon of women like Rosie the Riveter strong and hard working. â€Å"When the United States entered the war, 12 million women (one quarter of the workforce) were already working and by the end of the war, the number was up to 18 million (one third of the workforce). While ultimately 3 million women worked in war plants, the majority of women who worked during World War II worked in traditionally female occupations, like the serviceShow MoreRelatedSexism : Gender And The Oppression Of Women1376 Words   |  6 PagesAaron Winkes Professor Brown English 1010 18 October 2016 Sexism In Modern Television We live in an ever-changing world, but many things have stayed the same. Just as racism still exists in various ways today, sexism, ageism, and many other forms of discrimination and injustices persist around us. All of the issues mentioned are found throughout many aspects of society, and they are still reflected in the media and television. Television shows such as â€Å"Family Guy† are a prime example of this withRead MoreSince the beginning of time, sexism has been a prominent barrier between the genders. Women may800 Words   |  4 Pagesthe beginning of time, sexism has been a prominent barrier between the genders. Women may have the same political rights, however they are still degraded and seen as inferior to men. So, women in politics are now trying to prove that they are just as capable as men are. However, their attempts are being suppressed due to the inappropriate comments against them. Sexist remarks in the media against female political candidates is the reason why there is a smaller amount of women in government. The mostRead MoreThe Compassionate Sexist, By Ivona Hideg And D. Lance Ferris Examined Benevolent Sexism Essay1249 Words   |  5 PagesJournal of Personality and Social Psychology titled The Compassionate Sexist? How Benevolent Sexism Promotes and Undermines Gender Equality in the Workplace by Ivona Hideg and D. Lance Ferris examined benevolent sexism in the workplace. Benevolent sexism appears to promote gender equality, but it actually undermines it by contributing to gender segregation in the workplace. It contributes to keeping women in positions in which they are underrepresented, and keeps them from moving up to male dominantRead MoreRacism And Racism Essay986 Words   |  4 Pagessimilarities between sexism and racism. Sexism occurs when a person’s gender or sex is used as the basis for discriminating. Females are more susceptible to sexism although males are also susceptible. Sexual harassment and rape are examples of extreme cases of sexism. Racism occurs when peop le of a particular race or ethnicity are discriminated against or made to feel inferior. The primary outcome of the paper after comparison is to determine most dehumanizing act between racism and sexism. The first similarityRead MoreSexism And Discrimination Among Men And Fellow Women1278 Words   |  6 Pagesbackgrounds. Sexism and discrimination among coworkers is not an everyday occurrence but there is a greater chance among a larger store. Women have fought for their right to vote, have a voice, and have equal rights as men. While the fight for equality in the workplace has come a long way, it is still lacking. Women are constantly facing sexism in the workplace from men and fellow women. The challenges faced commonly in the workplace are stereotypes, sexism, and challenging gender scripts. Gender ScriptsRead MoreThe Burden Of Benevolent Sexism Essay1006 Words   |  5 Pagesdecided to conduct my research on is titled The Burden of Benevolent Sexism: How it contributes to the maintenance of gender inequalities. The article is written and researched by Manuela Barreto and Naomi Ellemers from Leiden University in the Netherlands. The article examines benevolent sexism and how it contributes to the continuation of gender inequalities. It discusses the idea how we are less likely to challenge benevolent sexism due to the fact that we do not see it as a prejudice view or asRead MoreI Consider Myself A Feminist Essay764 Words   |  4 Pagesin empowering all women. According to the lecture on the importance of language, a feminist is a person, regardless of gender, who believes in the equality and importance of all women in society. I am a feminist because I continue to educate myself to become more self-aware of the danger of sexism and inequality that threatens womenâ €™s rights. 2. Sexism is wrong because it discriminates against people because of their gender. Women are the main group who suffers against sexism. It is safe to sayRead MoreSexism : Gender And Gender Inequality955 Words   |  4 Pages Sexism is a belief that one sex is better, superior, and valuable than the other sex. Sexism creates division in society, diminish productivity, opportunities adds negative treatment against a specific gender. According to merriam-webster dictionary Sexism is define as: unfair treatment of people because of their sex; especially : unfair treatmen of women†. Sexism is most commonly applied against females since women are consider the weaker sex. Men are perceived as the dominant gender over womenRead MoreThe Problem Of Gender Sexism1716 Words   |  7 Pagesare still a lot of powerless groups exist in this world, such as the group of women. The problem of gender sexism exists from the beginning of the history and still continues in today’s society. Women are still inferior to men in my country, whether from family and job status, social position and political views, women are treated unequal and disrespectful, therefore, this problem needs more abundant attention.  "Sexism, like many forms of prejudice, only survives in a traditional environments andRead MoreIs Sexism Still a Force in Our Culture?1212 Words   |  5 PagesIs Sexism Still a Force in Our Culture? Sexism against women has been prevalent for hundreds of years, despite the fact that there is nothing inherently sexist about human existence, or that of other animals. In fact, there exist a number of animal species that are not sexist, and the sustained prevalence of sexism among humans is a topic that necessitates investigation. This paper examines sexism as it relates to contemporary culture, with particular emphasis paid to whether women have overcome

Immigration Reform free essay sample

Immigration Reform Immigration statistics will prove how rapidly immigration is increasing, including the importance of the Dream Act, the Immigration reform, and its pros and cons. Systems that will help families that want to be in the United States, but in return help the economy. The purposes of the new Immigration reform are to accomplish a new economic picture, by creating ideas of improving our border security; workplace enforcement; to help those whom are seeking permanent residence; and new ways to improve the immigration system. Statistics They are about 12 to 15 million undocumented workers and families illegally in the United States and about 1,042,625 are obtaining legal permanent resident. California and Texas are the top states with the highest population of immigration. New York Times article included that this year’s cost of immigration was 13,000,000,000, including 52,000,000,000 for education, and 1,400,000 number of illegal immigrant households that use at least one welfare service. In a (2007) report the heritage foundation added that â€Å"For every $1 they contribute to Social Security, low-skilled illegal aliens withdraw $10 in total government benefits. Many even file tax returns each year using their real names, addresses, and identification numbers issued by the Internal Revenue Service. The IRS generally does not share the information with federal immigration agents. Nothing in federal law prohibits illegal immigrants from owning homes. And banks can legally accept passports, tax identification numbers, and consular cards from people who want to open bank accounts or get home loans, according to the Comptroller of the Currency, a bureau of the U. S. Treasury that regulates national banks. Enforce the laws. There already exist on the books numerous laws that, if enforced in a reasonable and targeted manner, would discourage illegal immigration and the employment of illegal labor. Lawbreakers must be deterred, and law-abiding Americans must be reassured, that Congress and the administration are completely serious about enforcing our laws. Recent actions by the administration prove that reasonable enforcement measures (well short of massive deportations) can significantly reduce the number of illegal border crossings. Continued crackdowns on businesses that have hired hundreds and sometimes thousands of illegals would also help government regain credibility in this area. Any immigration reform package must promote increased security, earned adjustment for undocumented workers already in the U. S. and an essential workers’ program to address future labor shortages. Enforcement alone is not the solution. The reality is that even the most anti-immigrant legislators in this country are not talking about deporting 12 million undocumented workers, which make up about 5% of the American workforce. The business community supports giving these workers legal status, so they will not be subject to exploitation by allowing them to become more able to exercise their rights under U. S. laws. 1. Using the Term Illegal Alien PRO: The correct terminology for the nearly 20 million persons illegally in the U. S. is illegal aliens. The term undocumented immigrants is purposely incorrect in order to sway the public in favor of special interest groups and only clouds the reality of the situation The term illegal alien is broader and more accurate because it includes undocumented aliens and nonimmigrant visa overstayers. the term illegal alien, being broader in scope, is the accurate term to use. In that immigrant connotes legality, the term illegal immigrant is really an oxymoron. IllegalAliens. us Calling an Illegal Alien an Undocumented Immigrant Is Like Calling a Burglar an Uninvited House Guest, illegalaliens. us accessed Jan. 18, 2007 CON: The National Association of Hispanic Journalists (NAHJ) is concerned with the increasing use of pejorative terms to describe the estimated 11 million undocumented people living in the United States. NAHJ is particularly troubled with the growing trend of the news media to use the word illegals as a noun, shorthand for illegal aliens. Using the word in this way is grammatically incorrect and crosses the line by criminalizing the person, not the action they are purported to have committed. NAHJ calls on the media to never use illegals in headlines [and] to avoid Illegal alien. Alternative terms are undocumented worker, or undocumented immigrant. National Association of Hispanic Journalists NAHJ Urges News Media to Stop Using Dehumanizing Terms When Covering Immigration, nahj. org accessed Jan. 19, 2007 2. Amnesty PRO: Whether you fine illegal aliens or stick them in English classes or make them say a hundred Hail Marys, at the end of the day, illegals would be allowed to stay and become citizens Thats amnesty. And thats a good thing for America. Amnesty wont depress wages globalization has already done that. Amnesty will not undermine the rule of law. [ ] It sounds counterintuitive, but with immigration, forgiving a crime may be the best way to restore law and order. Amnesty wont necessarily add to the social-services burden. [ ] Amnesty would offer millions a fighting chance at self-sufficiency and social mobility. Nathan Thornburgh Time Magazine reporter A Case for Amnesty, Time June 7, 2007 CON: Do not grant amnesty to illegal aliens. Regardless of the penalties imposed, any program that grants individuals who are unlawfully present the legal permission to remain here rewards illegal behavior and is unfair to those who obey the law and go through the regula ­tory and administrative requirements to enter the country legally. Those who enter the United States illegally should not be rewarded with permanent legal status or other such benefits, and they should be penalized in any road to citizenship. Those who enter and remain in the country illegally are violating the law, and condoning or encouraging such violations increases the likelihood of further illegal conduct. Heritage Foundation Immigration, MyHeritage. org accessed Oct. 3, 2007 3. Deportation PRO: deporting aliens is as easy as one, two, three. The next time you hear [U. S. President] George W. Bush or [U. S. Secretary of Homeland Security] Michael Chertoff say how impossible immigration enforcement is, remember this simple formula: one, go to where you know aliens are; two, arrest them; three, deport them. Don’t bother asking where aliens hang out. The better question is where aren’t they hanging out. Go to a bus stop, a taco truck, a convenience store, the post office or an auto repair shop. No need to round them all up at once. Just arrest one or two every day at different locations around town and the message will soon get out. Joe Guzzardi English teacher at Lodi Adult School in California Deportation: As Easy As One, Two, Three, VDare. com Aug. 19, 2007 CON: I have listened to and understand the concerns of those who simply advocate sealing our borders and rounding up and deporting undocumented workers currently in residence here. But thats easier said than done I have yet to hear a single proponent of this point of view offer one realistic proposal for locating, apprehending, and returning to their countries of origin over 11 million people. How do we do that? it would take 200,000 buses extending along a 1700 mile long line to deport 11 million people. Thats assuming we had the resources to locate and apprehend all 11 million, or even half that number, which we dont have and, we all know, wont ever have. John McCain U. S. Senator (R-AZ) Statement on the Senate floor Mar. 30, 2006 4. Mexican Border Fence PRO: Im pleased that you all are here to witness the signature of the Secure Fence Act of 2006 This bill will make our borders more secure. It is an important step toward immigration reform The bill authorizes the construction of hundreds of miles of additional fencing along our southern border Were modernizing the southern border of the United States so we can assure the American people were doing our job of securing the border. By making wise use of physical barriers and deploying 21st century technology were helping our Border Patrol agents do their job. George W. Bush U. S. President, Signing of the Secure Fence Act of 2006 Oct. 26, 2006 CON: It is deplorable to go ahead with this decision of the wall at the border The wall will not solve any problem. Humanity made a huge mistake by building the Berlin Wall and I believe that today the United States is committing a grave error in building the wall on our border. It is much more useful to solve common problems and foster prosperity in both countries. Felipe Calderon President of Mexico Mexico Urges Canada to Help Oppose Border Fence, CTV (Canadian national broadcast news) Oct. 26, 2006 5. Civilian Border Patrols PRO: it is now more important than ever for citizens to rise to the occasion and fill a void in National security. Minuteman Civil Defense Corps volunteers will now patrol the border with over 100 fully armed Citizens who consider themselves members of the unorganized state militia; we have the legal right and moral obligation as per our Arizona State Constitution and Federal Constitution and our respect for American citizens. Our intent is to send a strong message to the world that we will stand defiant to invaders and protect the borders of our country. Chris Simcox Founder and President of the Minuteman Civil Defense Corps americanpatrol. com accessed Oct. 11, 2007 CON: The Border Patrol does this [patrol the border] every day, and they are qualified and very well trained to handle the situation Ordinary Americans are not. So theres a danger that not just illegal migrants might get hurt, but that American citizens might get hurt in this situation. Robert C. Bonner, JD, Former Commissioner of U. S. Customs and Border Protection Border Patrol Considering Use of Volunteers, Official Says, New York Times July 21, 2005 6. Terrorist Threat PRO: Knowledgeable Americans have come to understand that our welcoming immigration policies are easily exploited by terrorists and that porous borders and lax immigration enforcement are no longer an option. With at least 8 million illegal aliens living in the United States and nearly one million new aliens arriving each year, the potential for terrorists entering the United States undetected is high. Center for Immigration Studies Terrorism National Security, cis. org accessed Sep. 12, 2007 CON:Illegal immigrants are not terrorists. They want to come legally to do the jobs Americans don’t want, but our broken immigration system doesn’t allow that to happen. If there were legal channels for these migrants to use, the government could concentrate on identifying the real terrorists. Instead, the government is wasting money and manpower trying to keep out the immigrant workers the U. S. economy needs. That makes the job of finding a terrorist like finding a needle in a haystack. American Immigration Law Foundation Immigrants Aren’t Undermining Our Nation’s Security. Flawed Immigration Laws Are, ailf. org accessed Sep. 12, 2007 7. Economic Burden PRO: The economic and social consequences of illegal immigration are staggering Illegal aliens have cost billions of taxpayer-funded dollars for medical services Immigration is a net drain on the economy; corporate interests reap the benefits of cheap labor, while taxpayers pay the infrastructural cost $60 billion dollars are earned by illegal aliens in the U. S. each year. One of Mexicos largest revenue streams (after exports and oil sales) consists of money sent home by legal immigrants and illegal aliens working in the U. S This is a massive transfer of wealth from America essentially from Americas displaced working poor to Mexico. Colorado Alliance for Immigration Reform (CAIR) Economic Costs of Legal and Illegal Immigration, cairco. org accessed Oct. 24, 2007 CON: [E]very empirical study of illegals economic impact demonstrates undocumenteds actually contribute more to public coffers in taxes than they cost in social services. Moreover, undocumented immigrants contribute to the U. S. economy through their investments and consumption of goods and services; filling of millions of essential worker positions resulting in subsidiary job creation, increased productivity and lower costs of goods and services; and unrequited contributions to Social Security, Medicare and unemployment insurance programs. Francine J. Lipman Professor of Law, Business and Economics at Chapman University Taxing Undocumented Immigrants: Separate, Unequal and Without Representation, Tax Lawyer Spring 2006 8. Drivers Licenses for Immigrants in the United States Illegally PRO: While increasing our national security is critical, restricting driver licenses (DLs) is an inefficient way to enforce immigration laws and prevent terrorism Furthermore, press accounts since September 11 have called attention to the fact that the hijackers had obtained DLs when, in fact, the terrorists did not need U. S. -issued DLs to board the planes on September 11; they had foreign passports that allowed them to board. In fact, denying driving licenses to large segments of the population makes everyone in the community less safe. Restricting DLs results in unsafe roads, higher insurance rates, and overwhelmed court systems Restricting DLs results in the proliferation of false documents. Mexican American Legal Defence and Educational Fund (MALDEF) Immigrant Access to State Driver’s Licenses: A Tool Kit for Advocates, maldef. org Jan. 2004 CON: In an increasingly security-conscious America, access to drivers licenses by people in the country illegally poses serious risks and undermines U. S. immigration law illegal aliens often use aliases and phony documents, so the alien’s identity and residence is not established as a result of the driver’s license process The argument about road safety relies on a faulty assumption that if illegal aliens are legally licensed to drive, they will all have accident insurance. But even if a state requires automobile insurance as a condition of getting a license, that does not keep an illegal alien from canceling the policy the next day. Illegal aliens generally are working in low-wage jobs and have difficulty affording insurance, and their cars are frequently older and more accident-prone. Additionally, illegal aliens often are not able to read road alerts in English. Federation for American Immigration Reform (FAIR) Economic Costs of Legal and Illegal Immigration, fairus. org Oct. 2005 9. Using State and Local Law Enforcement vs. National Only PRO: State and local police are badly needed to help overwhelmed federal immigration authorities apprehend and detain illegal aliens in the interior of our country. Illegal aliens outnumber federal immigration agents by 5,000 to one. Only 2,000 are active in enforcing the immigration laws in the interior of our country. This number is too small to apprehend more than a fraction of the illegal alien population now here There doesnt appear to be much chance in the near future that the number of federal agents assigned to interior enforcement will reach anywhere near the level that would be required for the feds to do the job by themselves. More than 600,000 state and local law enforcement officers already come into contact with illegal aliens every day. Many of them, in the course of their normal duties on their regular beat, routinely observe and even stop illegal aliens — for example for traffic violations. And the vast majority of these officers believe deeply in the rule of law and want to help protect the security of their country. NumbersUSA. com Economic Costs of Legal and Illegal Immigration, numbersusa. com accessed June 15, 2007 CON : Immigration enforcement by local police would likely negatively effect and undermine the level of trust and cooperation between local police and immigrant communities Undoubtedly legal immigrants would avoid contact with the police for fear that they themselves or undocumented family members or friends may become subject to immigration enforcement. Enforcement of federal immigration laws would be a burden that most major police agencies would not be able to bear under current resource levels. [ ] The specific immigration status of any particular person can vary greatly and whether they are in fact in violation of the complex federal immigration regulations would be very difficult if not almost impossible for the average patrol officer to determine. At this time local police agencies are ill equipped in terms of training, experience and resources to delve into the complicated area of immigration enforcement. Major Cities Chiefs Association Recommendations For Enforcement of Immigration Laws By Local Police Agencies, neiassociates. org June 8, 2006 10. Border Militarization PRO: The U. S. Border Patrol simply cannot handle its mission under present restraints. Its job is to protect the American public and preserve the sanctity of our international borders. That cannot be accomplished while our borders are over run by aliens of every nationality and while bureaucrats place unreasonable restrictions on how agents operate. I urge the immediate deployment of U. S. military troops and equipment on our borders to seal them against those who would cause us harm. This could be only a temporary measure to allow us to regain control to again become a sovereign nation. David J. Stoddard Former U. S. Border Patrol Agent Testimony submitted to the U. S. House Subcommittee on Criminal Justice, Drug Policy, and Human Resources Feb. 22, 2002 CON: I think we have to be very careful here. Thats not the role of our military. Thats not the role of our national guard Lets start with the fact do we even have the capacity? Weve got 75% of the equipment of national guards all across this country is in Iraq. Weve got national guard members on their second, third and fourth tours in Iraq. We have stretched our military as thin as we have ever seen it in modern times. And what in the world are we talking about here sending a national guard that we may not have any capacity to send up to or down to protect borders? Thats not their role. Ill listen to the President but Ive got a lot of questions about this. Chuck Hagel U. S. Senator (R-NE) ABC This Week With George Stephanopoulos May 14, 2006